Marketing
Social media, WhatsApp, offers and simple marketing plans that fit a small business.
How to Build a Social Media Plan for Your Small Business (and Keep It Going)
Goals, platforms, content pillars, a weekly rhythm, formats, captions, replies, WhatsApp opt-in and a few honest numbers: a plan you can run in one hour a week.
10 min read · 28 June 2026 Read the guideFrom Eid and Diwali to Christmas and your own anniversary: choose the offer, check the margin, follow a two-week timeline and close the sale fairly.
8 min read · 11 June 2026How to set up the WhatsApp Business app, build a catalogue, use labels and quick replies, and grow an opt-in list that welcomes your offers instead of muting them.
8 min read · 1 August 2026Set up a professional profile, plan a grid that sells, pick the right formats, write findable captions and turn comments and DMs into bookings and orders.
9 min read · 2 September 2026Boost or Ads Manager, the right objective, a local audience, one clear offer and honest measurement: a careful way to start paid ads without wasting money.
8 min read · 26 August 2026Consent, a sign-up form, a welcome email, a simple newsletter rhythm, deliverability basics and honest metrics: email that stays useful and within the rules.
8 min read · 12 October 2026Stamp cards, points, tiers, referrals and member perks compared, with reward maths, fair rules, tracking and privacy, so returning customers feel valued.
7 min read · 25 June 2026Thirty practical post ideas in six themes, where to find more, how to turn one idea into five pieces, and a simple idea bank you can keep on your phone.
8 min read · 8 July 2026